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Proposed food advertising curbs 'a good start'

The Committees of Advertising Practice have launched a public consultation about introducing new rules on the advertising to children of food and soft drinks in non-broadcast media, including online.

Commenting on the consultation, Professor Simon Capewell, Vice-President for Policy at the Faculty of Public Health (FPH), said:  "The Committees of Advertising Practice proposals are a good start, but more needs to be done. What happens to children during their first years of life powerfully affects their chances of good health once they are adults. Yet, at the moment, one in five children in England are overweight or obese before they start school.

"That makes it much more likely they as adults will develop serious health conditions such as Type 2 diabetes, cancer, stroke and cardiovascular disease. This represents a devastating human cost for families and an unsustainable financial cost for our NHS. That’s why we need tough regulation of junk food marketing to children of all ages before 9pm on TV and online, where there is almost no regulation at all."

"There is public support for a ban: 65% of adults agree that junk food adverts should be shown only after 9pm. We do not expose kids to tobacco adverts, so why can't we also protect them from junk food and sugary drink marketing?"

FPH is a member of the Obesity Health Alliance which has outlined 10 priorities for government, retailers and health professionals.

Written: 13/05/2016 , last modified: 19/08/2016